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Adapting Your Message to Your Audience

in YAT News /

One of the most difficult things to do with social media management is adapting your message to the audience that you’re working with. There are a number of different things that you can do in order to make those adaptations – here are some tips from a Facebook advertising specialist.

  • Find out the ages and genders of those who are following you on social media in Arkansas. Many social media sites allow you to analyze your audience, and by doing that, you can have a better idea of what they’re going to be interested in and what they’re likely to share.
  • Look at other pages in your industry to get ideas as to what you could be posting. There are lots of businesses like yours, all over the world. What are they posting about? What ideas do they have that you can use as a basis for your own website ideas? Take those and run with them.
  • Look at the interactions that your followers have had with past posts. Do they like images? Do they seem to prefer news stories? Or do they not seem to be interacting? Use that to adapt your message.

If you’re having difficulty, or you need some advertising consulting that can get you on the right track, make sure that you give us a call today. We can help you with anything from website development to direct mail in Arkansas.

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