YAT News

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Are Sidebars and Pop-ups Useful?

in YAT News /

Websites and blogs have long been using sidebars to capture new subscribers and leads. This quickly evolved to the “pop-up” opt-in. Both of these work. Content upgrades are contextual offers laid within the blog post by hyper-link. When you click the link, a pop-up appears with an opportunity to enhance your experience in exchange for one’s contact information.

This can help to create what is called positive momentum. Positive momentum occurs when you get new subscribers, sales, blog comments, social shares, a quote request or anything that benefits your business. Most of these end with a confirmation message or a “thank you page.” Rather than leaving engaged visitors with a generic thank you message, you can use that momentum to encourage a post-conversion goal.

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.

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