Full service Advertising Agency and Social Media experts.

Full service Advertising Agency and Social Media experts.

20

Apr 2018

How Do You Prioritize?

in Marketing Tips, YAT News /

As many marketers know all too well – there is always something to be done. Being an effective prioritizer is one of those marketing skills that doesn’t get talked about enough, but plays a huge role in the success of your team and content. Producing consistently great content means saying yes to a handful of awesome content ideas/opportunities and saying no to many others. That balance can be essential.

Here are a few things that you can do to prioritize in an effective way.

  • Brainstorm a list of 10 goals related to your work on the team that can be accomplished in a certain, predesignated timeframe. Make sure they’re goals, and not tasks.
  • Sort them out and tag them with a certain tag so that you can split things up properly.
  • Reduce the number of goals from 10 to 3. Refining the list from 10 to the three that you will focus on during the specified time period is the hardest part of this.
  • Get started! You’ll have a much better focus on what you’re doing.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

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18

Apr 2018

Who Are Your Buyers?

in Marketing Tips, YAT News /

Whenever you start the process of figuring out just what sort of audience that you have, you want to be sure that you know how you can get ahead. More often than not, you will notice that there are a lot of ways to get ahead of everything. One of the best ways to get ahead is to have a buyer persona that you’re focusing your marketing on. Here are some ways to build that persona.

  • Review happy clients. Clients that have been pleased by a company’s product or service are prime starting points when building a buyer persona. Study their industries, demographics, and their goals closely to understand who you should be targeting.
  • Nail down pain points. What question does your product answer? How does it make your buyer’s job easier? Only by thoroughly understanding this can an organization show their value.
  • Survey customer support. Talk to the people who are on the front lines. What are the questions they hear most often? Knowing this shows you the direction to take in the content that will most likely engage and interest your targets.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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16

Apr 2018

Changing Facebook Tactics

in Marketing Tips, YAT News /

Incentivizing your customers to take action on your content was a simple way for small businesses with smaller ad budgets to stay relevant in customers newsfeed. Whether it was a Like or Comment to enter a contest. The thought behind this was, the more people engaged with your content, the better your reach and engagement. Because Facebook’s algorithm would recognize your brand as being relevant.

But, you can’t really do that anymore.  As of Dec 18th, 2017, Facebook confirmed it will be fighting Engagement Bait. Facebook will be penalizing brands that use “Engagement Bait” by demoting individual posts. That means that you want to keep different things in mind, and that you’ll have to change how you look at Facebook.

Business owners should continue to focus on posting relevant and meaningful stories that do not use engagement bait tactics, in addition to allocating more money for advertising. You want to look at how this helps your brand and, if you’re relevant, a lot of the likes and shares are going to happen more naturally.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

Please select the social network you want to share this page with: