Full service Advertising Agency and Social Media experts.

Full service Advertising Agency and Social Media experts.

21

May 2018

The Visual is Vital!

in Marketing Tips, Social Media, YAT News /

Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. Why does this matter? Does this matter to us as content creators and business owners?

In other words, the most successful marketing teams are not only able to communicate messages in written form, they’re also able to create stunning designs that aid in telling a compelling visual story.

The average person gets distracted in 8 seconds, though a mere 2.8 seconds is enough to distract some people. In the social media era, images alone have the power to make a bigger initial impact than copy, so treat visuals just as importantly when communicating your brand story.

A golden rule that is often neglected: test, test and test some more. It’s not enough to assume which images might go down well with your audience — you’d be surprised at how often a burning intuition, can, in fact, be disputed by audiences. Yes, there are general indicators of what imagery tends to do well, but these aren’t set in stone, and you can’t predict how people are feeling at the specific moment your content lands in front of them. Test different visuals for your approaches and tweak them accordingly based on your engagement data.

Visual storytelling is one of those marketing skills that often goes overlooked, but plays a massive role in the success of every single piece of content. You want to be sure that you know how to do it well and it will help your business to go much farther than you ever expected it to.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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16

May 2018

Why Social Media Leads Matter

in Marketing Tips, Social Media, YAT News /

Leads are different for every business. You as the business owner need to define what it is to you. But no matter what a lead should bring you closer to a sale. For us, our leads are those who sign up for our newsletter or download one of our ebooks. We consider anyone on our list a lead because we have the opportunity to market to them and hopefully sell them something that makes sense for them. That’s what marketing is all about.

Social media campaigns can be highly targeted. This might include age, gender, location, and their general interests. This gives you more chance to attract the best leads and sell to an audience that is interested in your brand. And that allows you to take the time to see what you can get out of the leads that you put together.

It all comes down to leads. Ultimately, successful social media marketing increases the number of qualified leads for the company. This is the metric that tells you the most about your efforts. Be patient. It takes time to nurture strangers into leads, even with fantastic content and consistent posting. But they will trickle in eventually if it’s done right.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

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14

May 2018

Should You Use Social Media Management Tools?

in Marketing Tips, Social Media, YAT News /

If you’re using the native publishing platforms for Facebook, Twitter and LinkedIn, you’re wasting time and being less productive. Social media management tools make it a lot easier to:

  • Publish content across multiple platforms
  • Schedule posts in advance
  • Collaborate with your team
  • See all of your social media feeds from a single dashboard instead of logging into five different sites
  • Track and measure your results

There are plenty of other benefits to using a social media dashboard, but those instances alone are more than enough to make the move. The casual user may be able to stick with managing their social media from their phones, but as a business, you need to use a tool that will allow you to be more efficient and strategic.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

Please select the social network you want to share this page with: