Patience is something that we don’t have in today’s “instant gratification” world. If we go to a business’s website, and we can’t find what we’re looking for, it bothers us. We get frustrated quickly. And unlike a few years ago when we might have “hung around” to try to find the answers we were looking for, we now move on quickly—knowing that if we keep searching, we’ll eventually find a website that has the answer(s) we seek.
Interestingly enough, although we’ve all grown more impatient when it comes to websites that don’t bother giving us the answers we’re looking for, we’ve also grown more loyal once we stumble upon the information jackpot. Basically, if we feel a website is a true “go-to source” for information and answers, we’ll keep coming back—again and again and again. It’s for this reason that the best social media strategy any company can take is to become the main resource for people who want to learn about what is going on in the industry.
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