Marketing Tips

Full service Advertising Agency and Social Media experts.

Building Communities Online

in Marketing Tips, YAT News /

Within large social networks, smaller communities form. Whether it’s Facebook Groups, Twitter Chats, Google+ Communities or LinkedIn Groups, there are plenty of opportunities for you connect with like-minded people and companies within your niche.

Participating in these communities will help you establish yourself or your company as an authority. Use communities as an opportunity to share your knowledge and interact with influencers. As you start to connect with these influencers, they’ll be more likely to share your content with their followers on social media and maybe even on their own websites.

What if there aren’t any existing communities for your industry, or none that are active? Then it’s the perfect time for you to be proactive and create one.

Assuming that your industry has a decent amount of people active on a social media channel, start reaching out to let interested people know you’re starting a Facebook group, Twitter Chat or LinkedIn Group and you’d like to invite interested users to join.

Some ideas for groups you could start are:

  • A local small business group for your city.
  • Groups of people within your industry.
  • Groups with other companies related to your industry. For example, real estate agents, mortgage brokers and construction companies.

A lot of the time, there is a desire for groups, but either nobody thought of the idea or they just didn’t take the effort to put it together. You can be a trailblazer and lead the group.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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