Branding / Logo

Full service Advertising Agency and Social Media experts.

Making a Brand Plan

in Branding / Logo, Marketing Tips, YAT News /

Without a plan from the outset, you’ll find it hard to nail down ideas and make decisions. You need to dig deep with your research, decide on who you’re targeting and then work out how you’re going to do it. So, what sorts of questions should you be looking at and thinking about here? Here is a quick look at some thoughts to consider when developing your brand.

  • How are your competitors doing it? Is it working for them? Is there room for someone else doing the same thing, or do you need to head in a completely different direction? By figuring these answers out,
  • Branding involves a lot more than a logo design (not that you should do that yourself either) and you really really shouldn’t attempt branding your own company. You want to take some time working with us and we can help you to learn everything that comes with these processes as well.
  • You’ll have strong personal attachments to your business and your branding, however, you absolutely must try and detach yourself from those. When your designer or design agency comes to you with their ideas and presentation, try and think like your target audience, not your usual self.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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Personal Branding Is Key to Business Success

in Branding / Logo, YAT News /

People look at businesses and then they look at people – they’re a lot less likely to support the business if they aren’t happy with the people that are involved with it in the first place. How can you make this work for your branding? Here’s a quick look.

1. Be the real you. There’s no better way to foster a lasting and meaningful connection with your audience than by being your true self. Don’t be afraid to talk about things other people won’t say. It might make you polarizing, but it will also make you powerful. There are people who won’t like you or your brand no matter what – embrace it.

2. Be consistent. Your brand isn’t about your logo, it’s about the total experience you provide to your people. It’s the promise on which you build your business. If you’re flaky, why should they invest their time in you? They have a lot of other choices. Show up. Show up BIG. Show up without fail.

3. Be of service. People are so hungry for inspiration, meaning, and truthfulness. That’s why, if you’re someone who is looking to provide that, you want to be sure that you put that out there and let people know. It will make a difference and help you to be the best that you can be, no matter what.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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Stand Out From Day 1

in Branding / Logo, YAT News /

Many people get caught in the beginner’s trap, thinking that you need years of experience in the marketplace in order to charge premium rates and attract ideal clients. But, you don’t need to sit there and hope that you’re going to make progress eventually while making less than you possibly could.

The truth is that you can get known and stand out as a high-end brand from day one of launching your business. The #1 way to do this is through having endorsements from influencers in your industry prominently displayed on your website (which you should also invest in having beautifully designed). This immediately puts you in a category with those influencers.

The secret comes down to consistently adding value to those you respect and admire. Get proactive, stay on the lookout for ways you can help them solve their problems, and offer your services pro-bono. Taking that time to build your brand and to connect with people will build your reputation and make it possible to become a premium service without too many problems.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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