Branding / Logo

Full service Advertising Agency and Social Media experts.

What is Your Brand’s Personality?

in Branding / Logo, YAT News /

Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course, for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a brand it’s vital to have that understanding.

So, how do you find that character in the first place? By taking some time to define just what is going on there, you’ll be closer to finding what your brand is defined as.  What does it believe in, what is its purpose and who are its brand heroes? How do you know that you’re sticking on brand and how can you find ways to establish your brand that doesn’t make things more stressful or anxiety-inducing than it may already be? These things can help establish your emotive brand positioning and inform the identity and character for brand communications.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.


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What is Branding?

in Branding / Logo, Marketing Tips, YAT News /

Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales. That means that you have to think about your brand in detail and let people know why it’s worth it for them to trust your brand to start with.

The benefits that a strategically defined brand can bring are the same as when people fall in love with each other. When customers connect emotively – because they share the same values and beliefs of a brand – it leads to higher sales and better brand differentiation. It also leads to loyalty, advocacy and can even protect your price in times when competitors rely on promotional discounts to drive sales. It can also give you the ideal platform from which to extend your offering or range.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!


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Producing Value With Your Brand

in Branding / Logo, YAT News /

You should be producing value with whatever you do. You don’t have to be Apple to have an amazing product. Even lower-end products produce a lot of value to their customers. They work toward having a brand that can be trusted and that can they can take care of whatever needs that a person may have.

So, you are thinking about value. When thinking about the value that you can add, ask yourself some questions, like the following list:

  • What sets your product, service and company apart from your competitors? What makes you special and unique when you’re compared to them.
  • What value do you provide and how does that value differ from that provided by your competitors? That difference can be huge in terms of value.
  • How do these benefits tap into your customer’s emotions?
  • Is what I’m producing for my customer produce enough value for the price I’m charging, or should I consider adding value or reducing costs?
  • Is my brand in sync with how I’m marketing myself?

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.

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