Social Media

Full service Advertising Agency and Social Media experts.

Visualization and Social Media

in Social Media, YAT News /

Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing.

In other words, the most successful marketing teams are not only able to communicate messages in written form, they’re also able to create stunning designs that aid in telling a compelling visual story. This can be really useful as you work things out and see what is best for your needs.

Consumers are used to having their social network feeds filled with posts from the various brands they follow. They’re used to ignoring ads on the edge of the screen or interspersed with typical posts. The unfortunate consequence of this is it’s becoming increasingly difficult for marketers to get their messages to stand out. Visual marketing is one way to fight through the noise.

In addition to having shorter attention spans, today’s online audiences are bombarded with marketing messages on all social media channels. As is the case with traditional offline marketing, they quickly become desensitized to the messages put before them. It’s up to the social media marketing team to consistently create eye-catching, engaging content.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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Working On Your Audience Focus

in Social Media, YAT News /

How do you know that you’re doing what you need to do on social media?  Knowing your product and who wants it is at the center of what you want to do. The offering is key to the platforms you should choose. Selling directly to consumers? Facebook is your best bet. Targeting a younger audience? Snapchat or Instagram might perform the best. Marketing to other companies? LinkedIn could be your golden ticket.

Put your investigative hat on and figure out which channels your competitors are using. Study their presence, and look at their followers. It’s not required that you be on every channel they are on. But, at the same time, if they are doing really well on a particular platform, then you want to make sure that you’re on that platform as well – it can go a long way and it’ll catch the attention of everyone as well.

Successful social media marketing takes chunks of time to manage. It’s far better to choose one or two channels and really invest in them than five or six channels and spread the message to thin.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

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Don’t “Wing It” With Social Media Marketing

in Social Media, YAT News /

If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan.

If you can’t answer questions like “why are you on social media?” or “what social media platform features your target audience?” then it’s time to hit the reset button. Start putting together a plan in writing that you and your team can refer to when you need it. That will give you a lot of benefits and help you to stay ahead of any issues that can often arise when social media is a form of marketing.

Your social media plan should consist of mini-plans for each social media channel you expect to be active on. You’ll have a plan for your Twitter, Facebook and so forth. Having all of that in order can help you to have a bird’s eye view of what you need to do and can help you to keep your focus.

If you’re just getting started, keep your number of active social networking sites to three or less. For most businesses, particularly small businesses, trying to tackle five different social media accounts often results in doing a mediocre job with little to no results.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

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