Video

Full service Advertising Agency and Social Media experts.

Video Length and Your Marketing

in Video, YAT News /

Video length is one aspect of marketing that many people have looked into. Studies have concluded that most customers have shorter attention spans than ever. That should come as no surprise. There’s so much content on the internet that the moment you view something, you’re pulled in another direction. That’s why YouTube can, at times, be a rabbit hole that we don’t get out of very easily. We see a video we like, and then another, and then another.

These days’ shorter videos have far higher conversion rates than longer ones. Remember that most people are going to be watching your video in a 30-second window before they get off the bus. So, the ideal length of a video today is about a minute. The longer your videos get, the higher the bounce rates and the less likely you are to get your message to the masses.

Don’t lose the chance to get your message across because you’ve insisted on creating a feature. Instead, keep it short and sweet – it will make a world of difference for your purposes.

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.

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Engaging With Video Content

in Video, YAT News /

Video marketing also offers the most engaging form of content you can come up with, and it’s perfectly suited to any and all devices. But some people wrongly believe that video marketing is a silver bullet. Video marketing won’t automatically get attention for your business, and you’re never going to succeed just because you happen to have a video online. But, it can definitely make a difference.

The reason why videos are so engaging is not because they regurgitate the same content found in written blogs. Instead, they tell an interesting story people want to hear about. The most effective videos always connect with a target audience through some form of inspiring story.

A simple video that shows your product is going to get you nothing but minor results. Combine that product into a story and your results are going to rocket your viewership. Every viral video in the world today has a fun and engaging story. The brand is secondary, yet the video is still better for your company in the long-term.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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Equipment for Video Recording

in Video, YAT News /

Decide how you’ll record your video. You can do it on your cell phone and even pick up a cheap selfie stick so you can hold your phone further from your body than you can with just your arm. The fancy ones come with a plug that makes it easier to press the on/off button while recording.

If you plan to do a lot of videos and you want high quality, buy a good video camera. If you choose to buy a camera, also buy a lapel microphone with a 25-foot cord and a tripod.

You also want to get yourself a three-light kit that has square lights. The three-light kits, which vary in price, are called “soft boxes,” and they come with a cover that you can put over the bulbs. This will save your eyes and make the lights easier to adjust to so you get just the effect you want. Once you’ve figured out what lighting works best in your space, diagram the positions on a piece of paper so you can easily replicate what you have learned.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!


 

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