YAT News

Full service Advertising Agency and Social Media experts.

Designing a Logo that Works

in Branding / Logo, YAT News /

So, you have decided that you’re starting a business. You need to take the time to put together a logo that is going to meet your needs and stand out amongst the other brands that are out there. How do you get a good logo and how do you make it work for you? Here are some hints you can try out.

  • Consider using wit as a part of your design, like two pictures wrapped into one through clever interpretation of a concept or idea.
  • One of the most important considerations for logo design is the color palette. This is not a superficial decision, color carries meanings and communicates ideas.
  • Rather than following the herd and using a cliché design, you should instead strive for something that is uniquely recognizable.
  • Too often we see logo design as simply a trip to the font menu to see which typeface makes the company name look best. Get creative and consider using a custom font instead.
  • Simple but powerful logos permeate the business world and always prove to be the best icons for standing the test of time.
  • Every good logo has a story. Far beyond simply a pretty sketch, strong logos are filled with meaning, both obvious and hidden.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

 

 

 

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Tips for Getting Corporate Apparel Made!

in Corporate Apparel, YAT News /

We all want to get the word out about what we have to offer and how people can know what we’re doing. How do you make sure that your corporate apparel is going to be the best that it can be? What ways can you utilize in order to make sure that you’re finding whatever is necessary in regards to your situation? Here are some tips that can help you sort out your apparel needs easily.

  • Who are you buying it for? Are you ordering apparel for a labor-intensive group such as construction workers, or are you looking to outfit your office? Already, there are major differences in the types of clothing that will work best. Depending on the group for whom you’re ordering, they will have different expectations for fit, comfort, safety and durability.
  • Chances are, there’s a specific reason you need corporate apparel. Is it for an event? Employee recognition? Everyday wear? Determine that before getting it set up.
  • Get help when it comes to sorting out what you want! A professional can help you understand how the stitch count of a clothing item may affect your design. Additionally, brand specialists can advise you on appropriate material and color choices for your apparel.

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.

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Tips for Keeping Your Blog Fresh

in Marketing Tips, YAT News /

So, you want to know that you are really getting the word out about what you want to do and how you want to get ahead with all of it. That being said, your blog is going to be a big part of helping you to get the word out about your business and how you want to stand as a leader in the industry. Here are some tips to help your blog be the best that it can be.

  • Blog consistently, not sporadically. It’s estimated 82% of marketers who blogged daily reported acquiring at least one customer via their blog, compared to 57% who were only blogging monthly.
  • Repurpose old content in a new way to bring something fresh to users who may not have seen it. In the end, the repurposed content needs to provide some level of unique value to people, or it’s not worth doing in the first place.
  • Don’t generate one-off pieces of content. Create series pieces to drive repeat traffic.
  • Trending content is important, but remember to include evergreen content that will continue to product traffic month after month, year after year.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!


 

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