YAT News

Full service Advertising Agency and Social Media experts.

Who Should You Target for an Audience?

in Marketing Tips, Social Media, YAT News /

The more eyes that see your message, the more results you enjoy. The social media manager needs to work on increasing followers across all the social media channels deemed relevant for the product or service.

  • Current customers. Make sure current happy customers follow your social media. Product updates, new content, and industry information are all valuable to customers. Do it well, and the message could prompt them to buy again.
  • Content fans. People who run across and digest your content are primed to follow you. It’s vital to encourage them to subscribe to your blog, and make it easy for them to follow you for future updates. Contests are great ways to increase followers.
  • Paid ads. Organic is awesome, but some companies also opt for paid advertising to grow their volume of followers. Ads are great ways to reach your buyers that would otherwise never come into contact with your message

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

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Video Ideas for Social Media Engagement

in Marketing Tips, Social Media, YAT News /

So, you know that you’re trying to engage people more in what is going on with your Facebook page (or other

  • Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. It is also a great way to reach your audience and to get them excited. Live videos are often put at the top of a News Feed and, honestly, they’re fun for you too.
  • Thoughtful, emotive storytelling is the heart of any successful social video. When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph.
  • You wouldn’t mail out a thousand brochures with a crooked logo, so why would you make a social video with a shaky hand? Investing in a tripod for your phone can help you make a more professional looking video.
  • Perhaps your video will feature a few witty bits of dialogue or the sounds of animals crooning in the night. Whatever audio effect you’re going for, your story will pack more punch if the viewer can clearly hear all the action.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

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Some Ideas for Visual Engagement

in Marketing Tips, Social Media, YAT News /

Recently, we talked about the importance of actually dealing with visual engagement as a part of your social media campaign. But, how do you do that? Our next few blog posts will share some thoughts on how you can make this happen more easily.

  • If you want your Facebook fans to read stories about your customers or your company (instead of driving them to another site), it might be better to write longer Facebook posts. Instead of summarizing the story or just having the title, tell the full story. People will be more likely to click through and read it!
  • Creating a Facebook photo album is another great way to share a story with your followers. This tends to be perfect for events where you would have many photos taken to share. You can have a lot of fun with it too, and every time you add pictures to an album, it’ll show up in News Feeds!
  • Sometimes, even a collection of photos might not be sufficient to tell the story you have in mind. Perhaps you can consider videos if you have the resources and time. As Facebook videos can be up to 120 minutes long, they are great for longer stories. Furthermore, Facebook is tweaking its News Feed algorithm to prioritize longer videos that engage viewers.

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.

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