YAT News

Full service Advertising Agency and Social Media experts.

Trying A/B Testing For Social Media Headlines

in Marketing Tips, Social Media, YAT News /

This is a tip that a lot of social media marketing professionals take advantage of, but not many small businesses on social media are even aware of. A/B testing or split testing, involves using multiple headlines for the same piece of content to see which generates a better response. Marketers use A/B testing a lot for landing pages and sales pages, but you can also incorporate split testing into your social media posts.

Instead of publishing a Tweet or Facebook post once and then forgetting about it, schedule the link to be shared multiple times and change the headline out with each post. Take some time and figure out how you want to schedule it and then be sure to look at engagement to get an idea of what you’re doing.

A/B testing is important because people will react differently to a post depending on the copy. The reason why a piece of content is lacking success on social media could be due to low quality content or that your headline in the Tweet, Pin or Facebook post didn’t capture your followers’ attention. That’s why you may want to test things and figure out what could be best for your audience and what they are looking for.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

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Making a Brand Plan

in Branding / Logo, Marketing Tips, YAT News /

Without a plan from the outset, you’ll find it hard to nail down ideas and make decisions. You need to dig deep with your research, decide on who you’re targeting and then work out how you’re going to do it. So, what sorts of questions should you be looking at and thinking about here? Here is a quick look at some thoughts to consider when developing your brand.

  • How are your competitors doing it? Is it working for them? Is there room for someone else doing the same thing, or do you need to head in a completely different direction? By figuring these answers out,
  • Branding involves a lot more than a logo design (not that you should do that yourself either) and you really really shouldn’t attempt branding your own company. You want to take some time working with us and we can help you to learn everything that comes with these processes as well.
  • You’ll have strong personal attachments to your business and your branding, however, you absolutely must try and detach yourself from those. When your designer or design agency comes to you with their ideas and presentation, try and think like your target audience, not your usual self.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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Collaboration and Your Team

in Marketing Tips, Social Media, YAT News /

Why is team collaboration necessary? According to research, it’s because the individuals that are in the business world are more and more specialized. Because of that, you need to have help from others to make sure that you’re doing everything possible so that you can stay ahead of everything that you want to be able to accomplish.

There is an ever-growing need for collaboration among specialists (teams) within companies to get a product or service off of the ground. But, in what ways do you need to go ahead and collaborate? What is going to matter the most here?

  1. Messaging: Ensuring there’s consistency in what is being said across channels (blog, website, social, etc). That consistency, as we’ve talked about before, is going to be key as you work out what it is that you may need to say and how you want to be able to say it.
  2. Distribution: Planning and sequencing content rollout for maximum impact across channels. Without a solid distribution plan in place, your messages may never reach their intended audiences, so you need to collaborate and make it happen together.

By combining the right set of marketing skills in both messaging and distribution you are setting your campaigns up for a much higher rate of success. And that success is what you need to be your best and help your business to get the furthest reach.

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.

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