Tips for Consistency
An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy.
So, you’re trying to be more and more consistent with your posting. How can you make it happen more easily? Are there ways to sort it out and see what could be best for your purposes? Here are a handful of ideas you can utilize to be more consistent.
- Write content. Always keep the targeted buyer in mind when sharing content. Blogs, new white papers, and webinar invitations are smart choices.
- Curate content. Posting relevant industry information and articles written by others are additional ways to fill the social media calendar. Avoid always posting something sales-y. This turns audiences off.
- Listen. Tools that let companies listen to what competitors and the target audience are interested in and talking about guides them toward what they should be sharing.
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