YAT News

Full service Advertising Agency and Social Media experts.

Tips for Consistency

in Marketing Tips, YAT News /

An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy.

So, you’re trying to be more and more consistent with your posting. How can you make it happen more easily? Are there ways to sort it out and see what could be best for your purposes? Here are a handful of ideas you can utilize to be more consistent.

  • Write content. Always keep the targeted buyer in mind when sharing content. Blogs, new white papers, and webinar invitations are smart choices.
  • Curate content. Posting relevant industry information and articles written by others are additional ways to fill the social media calendar. Avoid always posting something sales-y. This turns audiences off.
  • Listen. Tools that let companies listen to what competitors and the target audience are interested in and talking about guides them toward what they should be sharing.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

 

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Nurturing Your Social Media Marketing

in Marketing Tips, Social Media, YAT News /

An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy. You want to be able to get people interested and have them stick around for the long haul.

  • Write content. Always keep the targeted buyer in mind when sharing content. Blogs, new white papers, and webinar invitations are smart choices. You want to be smart about what you’re writing and let people know what it is that you’re doing.
  • Curate content. Posting relevant industry information and articles written by others are additional ways to fill the social media calendar. Avoid always posting something sales-y. This turns audiences off. You want to have lots of great content that your audience will be excited about and interested in.
  • Listen. Tools that let companies listen to what competitors and the target audience are interested in and talking about guides them toward what they should be sharing. There are a lot of great tools out there, just be selective and use what works best.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

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Visualization and Social Media

in Social Media, YAT News /

Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing.

In other words, the most successful marketing teams are not only able to communicate messages in written form, they’re also able to create stunning designs that aid in telling a compelling visual story. This can be really useful as you work things out and see what is best for your needs.

Consumers are used to having their social network feeds filled with posts from the various brands they follow. They’re used to ignoring ads on the edge of the screen or interspersed with typical posts. The unfortunate consequence of this is it’s becoming increasingly difficult for marketers to get their messages to stand out. Visual marketing is one way to fight through the noise.

In addition to having shorter attention spans, today’s online audiences are bombarded with marketing messages on all social media channels. As is the case with traditional offline marketing, they quickly become desensitized to the messages put before them. It’s up to the social media marketing team to consistently create eye-catching, engaging content.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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