Incentivizing your customers to take action on your content was a simple way for small businesses with smaller ad budgets to stay relevant in customers newsfeed. Whether it was a Like or Comment to enter a contest. The thought behind this was, the more people engaged with your content, the better your reach and engagement. Because Facebook’s algorithm would recognize your brand as being relevant.
But, you can’t really do that anymore. As of Dec 18th, 2017, Facebook confirmed it will be fighting Engagement Bait. Facebook will be penalizing brands that use “Engagement Bait” by demoting individual posts. That means that you want to keep different things in mind, and that you’ll have to change how you look at Facebook.
Business owners should continue to focus on posting relevant and meaningful stories that do not use engagement bait tactics, in addition to allocating more money for advertising. You want to look at how this helps your brand and, if you’re relevant, a lot of the likes and shares are going to happen more naturally.
If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.