The cardinal rule of personal branding is to be consistent, appealing and to do exactly what you ask others to do. If you are building an excellent personal brand, your entire objective is to amplify and accelerate the values your brand stands for, which are also the lessons you are expert at teaching your audience. Your intellectual property is your calling card.
It will help reinforce the business’ character and clarify its offering so customers are aware exactly what to expect from the product or service. You want people to look at your business and know that there is a lot of value in it and that you’re actually moving toward positive things with your brand, and if you’re consistent, that’s even more true.
The future of branding is fluid and engaging – respect your customers’ intelligence by not giving everything away up front. Generate some intrigue and allow them to unearth more about your brand for themselves. This is the way to foster ambassadors who revel in telling other people what they have discovered.
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