Your social media audience members initially connect with your brand because they are interested in what you are offering. They might want to stay up to date on happenings or be aware of future sales and promotions. So, be interesting on social media — mix in some company culture posts, alongside promotional offers.
The last thing you want to do is push away followers because you post only predictable advertisements. Instead, be memorable and deliver value to ensure you keep your followers engaged and interested. Then, they will be in a better position to get started with everything that is going on.
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