Designing a Logo that Works
in Branding / Logo, YAT News /
So, you have decided that you’re starting a business. You need to take the time to put together a logo that is going to meet your needs and stand out amongst the other brands that are out there. How do you get a good logo and how do you make it work for you? Here are some hints you can try out.
- Consider using wit as a part of your design, like two pictures wrapped into one through clever interpretation of a concept or idea.
- One of the most important considerations for logo design is the color palette. This is not a superficial decision, color carries meanings and communicates ideas.
- Rather than following the herd and using a cliché design, you should instead strive for something that is uniquely recognizable.
- Too often we see logo design as simply a trip to the font menu to see which typeface makes the company name look best. Get creative and consider using a custom font instead.
- Simple but powerful logos permeate the business world and always prove to be the best icons for standing the test of time.
- Every good logo has a story. Far beyond simply a pretty sketch, strong logos are filled with meaning, both obvious and hidden.
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