Don’t underestimate the effectiveness of email marketing. Too many businesses see it as an irrelevant aspect of marketing as social media has expanded. The truth is, email marketing is still beneficial to the growth of a small business. In fact, 91% of U.S. adults reportedly like to receive promotional emails from companies they’ve done business with in the past. Your email marketing strategy in 2017 should be focused on helpful content including industry news, guides and links to your expert blog content. Don’t run customers off with an email about sales every few days. Make your email content engaging, informative and interesting by containing insights that you personally would like to know and receive about your product offering. If you wouldn’t want to read the email you’re sending to your customers, don’t send it.
Marketing is constantly evolving. This year we can expect marketing strategies to be detail-oriented and mobile-focused. Consumers are not paying attention to fluffy content or staying engaged through traditional avenues alone.
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