There are no guidelines that state you have to publish every week or twice a week. You should publish when you actually have something to say. But don’t leave huge gaps between updates. Consistent publishing keeps people interested and prevents them from forgetting about you.
Give people a reason to keep coming back to your website. Your brand should be at the forefront of their thinking every time they think about your niche. By doing this, you can make sure that you’re going to be able to get the information out to people and that they are always going to come back. This will help to get your traffic rolling properly.
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