So, you are trying to put together your brand and you want to make sure that you’re going to get the clients that you want. This takes some effort on your part, but if you’re willing to put in the time, it’s going to be totally worth it for you. That being said, how can you make sure that you’re going to be able to put your time and energy into the right clients? Here are some of the things that you may want to ask yourself.
Who do you want to work with? Is there an industry, profession, market segment, niche, or demographic that you would want to represent the majority of your book of business? Do your clients represent your brand and how you want to be viewed by others? Do you operate in a way that attracts the type of clients you want? If you’re not sure, ask your clients. If you’re looking to capture a new market, ask people that you know or meet in those new markets what it might take to attract people like them to you? If you can do this on a regular basis and consistently attract a specific type of client to you, you may have a brand! In fact, if you have a specific marketplace, it can help you with the many aspects of your business.
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