Networking is one of the most effective marketing strategies that everyone has access to, and there are plenty of ways to do it. First and foremost, LinkedIn is a platform entirely devoted to networking. As a rule of thumb, you should be adding everyone you shake hands with or speak with, including customers, similar business, and more. In building a personal brand through LinkedIn, you can promote your business brand. To make networking even easier, you can make a group page for your business, or join a local business group and participate with the existing members and audience to boost the exposure of your business.
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