Before creating a new social media profile, run a social media audit of your current social media presence. Social media audits are useful to keep all your social media ducks in a row, such as social profiles and passwords.
Every (smart) business has a website, but not every business gets the desired amount of traffic to their website. Using social media to drive traffic to your website ranges from the basic tactics everyone should be using, to more sophisticated methods that take a little more time to master.
Many aspects of your Facebook Page and Timeline can be branded. From your cover photo to your profile image to your Facebook Apps icons, you should use every chance to reinforce and differentiate your brand.
You’re going to have business and marketing plans outside of your social media campaign. After all, a successful marketing plan is varied and robust. A solid social media plan only adds to your efforts and makes them more successful. It’s an affordable, yet greatly under-utilized platform that can help with virtually every aspect of your marketing plan — and something that you need to start using now.
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