My biggest pet peeve is when I follow someone on Twitter, and almost immediately my inbox goes off, and a canned message appears thanking me for following said person. It feels like I’m just a number to them and, as a result, I may feel like I’m really not talking to a person – and who wants to follow an account that isn’t even monitored?
Automated direct messages come across as impersonal, annoying and lazy. You don’t want your organization to be any of those things. If you want to reach out to a new Twitter follower, be sincere about it. Put together a message that works and that will let them know that you actually care – they’re more likely to interact with you later on.
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