Like getting fit and learning a language, chances of improving one’s social media presence are vastly increased by having goals. Knowing what you need to do and how you want to go about it isn’t only useful, but it can also give you some assistance in how you may want to move forward in the future as well.
Social media goals can help determine voice, content, and the channels you use. They can also help determine the time, money, and effort you spend on those channels. That can give you a straight path to take toward the future.
Without goals, you won’t know if your efforts are paying off. Also, you’ll have less incentive to do better. And you’ll have nothing to show your boss when he or she asks what your social media ROI (return on investment) is.
Social media goals should contribute to overall business goals—that’s the key to securing executive buy-in and budget for your strategy. Choosing the right social media goals can mean the difference between wasting time and making a real impact on your business.
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