Team up with a business related to your industry (but not a direct competitor) for a joint project. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway.
Partnering with another business means twice as much notice. If you’re partnering with an industry-relevant business, you’re getting introduced to a whole new audience related to your niche. People pay big money for that kind of access!
You want to make sure that you find something that is relevant and that is actually connected to your industry, though. The problem is, you need to make sure that you’re finding everything that you need and that you’re actually going to be happy with whatever audience that you decide to pursue. Do your research and choose what you want before making any type of commitment.
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