So, you want to know that you are really getting the word out about what you want to do and how you want to get ahead with all of it. That being said, your blog is going to be a big part of helping you to get the word out about your business and how you want to stand as a leader in the industry. Here are some tips to help your blog be the best that it can be.
- Blog consistently, not sporadically. It’s estimated 82% of marketers who blogged daily reported acquiring at least one customer via their blog, compared to 57% who were only blogging monthly.
- Repurpose old content in a new way to bring something fresh to users who may not have seen it. In the end, the repurposed content needs to provide some level of unique value to people, or it’s not worth doing in the first place.
- Don’t generate one-off pieces of content. Create series pieces to drive repeat traffic.
- Trending content is important, but remember to include evergreen content that will continue to product traffic month after month, year after year.
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