This is a tip that a lot of social media marketing professionals take advantage of, but not many small businesses on social media are even aware of. A/B testing or split testing, involves using multiple headlines for the same piece of content to see which generates a better response. Marketers use A/B testing a lot for landing pages and sales pages, but you can also incorporate split testing into your social media posts.
Instead of publishing a Tweet or Facebook post once and then forgetting about it, schedule the link to be shared multiple times and change the headline out with each post. Take some time and figure out how you want to schedule it and then be sure to look at engagement to get an idea of what you’re doing.
A/B testing is important because people will react differently to a post depending on the copy. The reason why a piece of content is lacking success on social media could be due to low quality content or that your headline in the Tweet, Pin or Facebook post didn’t capture your followers’ attention. That’s why you may want to test things and figure out what could be best for your audience and what they are looking for.
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