Using Video in Online Marketing
in Marketing Tips, Video, YAT News /
How many videos do you watch when you are checking out your social media websites on any given day? Marketing is actually starting to be driven by video content. If you haven’t stepped into the world Why wouldn’t you?
– 70% of marketing professionals report that video converts better than any other medium. That’s huge.
– The average internet user spends 88% more time on a website with video than without. And we all know this – if a person spends more time on a website, they are more likely to interact with that website in some substantial manner.
– 64% of consumers are more likely to buy a product after watching a video about it. It gives that quick overview and helps them to see what is so special about that product in the first place.
– Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribe rates by 26%.
– 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product. People are busy and they want to see what’s going on with a product and then either buy it, or go on with their day as they were.
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