Using Your Purpose in Your Brand
in Branding / Logo, YAT News /
For a brand to be meaningful, it must connect to your company’s reason for being (which, incidentally, assumes you have a reason for being above and beyond simply earning an income.) Why did you start your company? How do you think you’re making the world a better place? Without a firm grasp of your purpose, you’ll never be able to communicate what’s unique and important about your company.
If you’re an entrepreneur, it’s crucial to be able to become something more than just your offering. It’s the only way you can build loyalty with your prospects and clients. It’s about selling with conviction.
When your prospects look at you, they need to see more than just a shiny new product or a helpful service. They need to feel a sense of connection with you and your brand.
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