Facebook is the original social media platform. Started in the early 2000’s, it was originally used as a platform so college students could keep in touch with each other and get connected with their friends who may be at other universities. Since then, it’s exploded past the college crowd and is used by people of all ages – many people may have anyone from their teenage nieces and nephews, to their grandparents, to their coworkers as friends on Facebook. It’s all about connectivity and helping people to communicate, no matter where they may be located.
Facebook has received a lot of criticism in recent years because of how often they change their interface and their algorithm for their newsfeed. Even though these changes have made it a little bit harder for businesses to keep up in the social media market, there are a lot of businesses that are seeing a lot of benefit from using Facebook as one of their social media platforms. It’s definitely worth giving a try, since it is still one of the most popular social media websites out there and it gives you a lot of flexibility in your posts.
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