Every social media platform serves a different purpose and draws a distinctive audience. Understanding this can make your marketing efforts go more smoothly. For example, you wouldn’t want to promote a law firm on Instagram or Pinterest. And, you wouldn’t want to promote a park or family activity group on a website like Google+. It’s just not going to work out the way that you need it to and your engagement is going to be much lower than you want it to be.
Test each platform to see how your audience responds. I’ve found that women tend to be on Pinterest, Instagram and Facebook, and men turn to Twitter and Google+ more. If you’re going to be using images, you will get a lot more engagement from Pinterest and Facebook. If you’re looking to use more brand awareness, then Google+ may be the platform that you want to check out. Twitter is getting a lot more love with images lately, but most people are looking for little snippets of information that push them to blogs and other locations as well.
If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.