Whenever you start the process of figuring out just what sort of audience that you have, you want to be sure that you know how you can get ahead. More often than not, you will notice that there are a lot of ways to get ahead of everything. One of the best ways to get ahead is to have a buyer persona that you’re focusing your marketing on. Here are some ways to build that persona.

• Review happy clients. Clients that have been pleased by a company’s product or service are prime starting points when building a buyer persona. Study their industries, demographics, and their goals closely to understand who you should be targeting.
• Nail down pain points. What question does your product answer? How does it make your buyer’s job easier? Only by thoroughly understanding this can an organization show their value.
• Survey customer support. Talk to the people who are on the front lines. What are the questions they hear most often? Knowing this shows you the direction to take in the content that will most likely engage and interest your targets.

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