Marketing Tips

Full service Advertising Agency and Social Media experts.

Why is Content Vital?

in Marketing Tips, YAT News /

Content is the cornerstone of online marketing strategy. Creating good content in a sea of competition and distraction is a challenge. Budgets for search-engine optimization (SEO), pay per click (PPC) and media could be impacted by the need for more frequent and higher quality content.

Content is also a Google ranking factor and will help sites attract high-quality inbound links, build trust, credibility and authority with your audience.

When creating content, the goals should be focused on the audience with respect to a mobile view. This can be tricky as longer content is generally better for a desktop experience while mobile needs to remain highly informative but stated with a lower word count.

Using images is a good way to keep people on the page longer and increase engagement. Forty percent of people respond more when there’s an image in the content.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

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