Getting into the act and art of writing for your marketing campaign can be difficult, and you may be tempted to go out there and throw as many words on the page as you can – but then, you’ll end up with a lot of what we writers know as “fluff.” Fluff is, in short, extra stuff that doesn’t really need to be included in anything, but is there to make words on the page.
How can you avoid it? Here are some tips that will give you the ability to avoid fluff in your writing.
- Be concise. If you ramble, cut it down a bit before you go to print. Keep it as short as you can.
- Have someone else look at what you’ve written. If someone else looks at your work, they’ll be able to see through the fluff and help you get it out.
- Set limits for yourself. Instead of giving yourself a minimum when it comes to your content, give yourself a maximum instead – it will help avoid panic.
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