Friendliness is something that a lot of people seem to miss about the “good ol’ days,” but that doesn’t mean it’s completely gone. Actually, one of the most important things that people say that you can do is to make sure that you are friendly when you’re interacting with people via social media and marketing.
Why has this whole thing gotten so personal? Mainly because that’s what social media has done to our world. We’re getting that “face to face” (or as close as we can get) interaction with the companies that we like and support, and we want to make sure that they are accountable for their actions and the things that they do. So, because we’re getting so “personal” with them, we’re desiring friendliness.
There are a few ways that you can be friendly, including using informal language, responding to comments and messages, and by being at community events. By including those in your schedule, you’ll come off as much friendlier and much more likeable – which is what people want out of the companies that they support.
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