You cannot convince other people to use your product if you do not know the ins and outs of it yourself. Know everything possible about your what you are trying to sell, even its shortcomings and weaknesses. Then, you will be able to utilize your social media in the best way possible and make sure that you get what you need when it comes to interaction and knowledge online.
You will inevitably get questions, and you will inevitably get complaints. The worst thing your marketing team can do is to be caught unprepared without appropriate responses. The first step of training anyone on your marketing team should be to familiarize them with the product they will be promoting. Equip them to answer the questions that are bound to come, especially for the hard questions. Furthermore, you should also have a shared vision or mission for your company.
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