One area many content producers are missing the mark is in the research department. Rather than taking the time to share insights from within their own companies, they are using statistics and research from external sources.
Look at any popular blog post and you’ll notice that much of it pivots on hard numbers, statistics, and research that proves certain methods, tactics, and strategies are more effective than others. That information has to come from somewhere — so why not from your business?
While everyone is linking out to in-depth studies that prove X is 46 percent more effective at Y, your business or organization can be the one who’s actually generating this data, which not only helps you better understand your unique business — but it establishes your company as the authority on the subject as well.
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