Branding / Logo

Color Psychology in Business

When it comes to choosing what color is going to represent one’s business, there is so much more than just the act of selecting a color. There’s an entire psychology around it. Warm colors such as red, orange, and yellow are often recommended as they are not only eye-catching, especially from a distance, but they also have been known to stimulate appetite. Some restaurants might even opt for cooler colors like blues and greens if they align better with their brand identity. As such, it’s crucial to not only consider the psychology behind restaurant signage, but also its critical role in reflecting and reinforcing the overall branding and theme of the restaurant.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with brand development, restaurant marketing, social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

Working Out Your Brand

When creating your brand, it’s imperative that you think about everything from your logo to color scheme to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary legalities, like getting trademarked, in place. It will take some time, but it will end up being very worth it in the long run.

Build your own online platform such as a blog or website that you own, then amplify your content and engage with your audience on social networks. Then, keep these things in mind as you go ahead and expand your brand.

Be authentic.
Have a unique voice.
Build an email list.
Have a memorable design.
Create a memorable slogan that expresses your mission and purpose
Empower your customers

Personal branding should be a large part of everything you do. It should be weaved into your life. It shouldn’t just be in the clothes you wear but in your every action with friends and business colleagues.

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.

Working Out Your Brand Definition

Before you begin working on your brand, dig deep and find your motivation. Ask yourself:

What do I want my brand to achieve? What sorts of things am I looking to do when it comes to showing what my brand has to offer?
How long do I need this brand to last? Is this short term, or am I looking to have this last longer than anything else I do?
What is my brand personality? Having a personality associated with your brand helps you to “have a face” for your company.

Before you put a single pixel on a screen, or draw the first faint trace of a line on paper, you must understand who you want to reach with your brand. Here’s what you have to nail down about your ideal customer.

You are a vital part of working out your business and what the brand looks like. Why? Because you care more than anyone else about how your brand turns out. Working with us to learn what you can and to see what branding works best is a big deal and can go a long way toward your business’s overall success as well.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

Producing Value With Your Brand

You should be producing value with whatever you do. You don’t have to be Apple to have an amazing product. Even lower-end products produce a lot of value to their customers. They work toward having a brand that can be trusted and that can they can take care of whatever needs that a person may have.

So, you are thinking about value. When thinking about the value that you can add, ask yourself some questions, like the following list:

What sets your product, service and company apart from your competitors? What makes you special and unique when you’re compared to them.
What value do you provide and how does that value differ from that provided by your competitors? That difference can be huge in terms of value.
How do these benefits tap into your customer’s emotions?
Is what I’m producing for my customer produce enough value for the price I’m charging, or should I consider adding value or reducing costs?
Is my brand in sync with how I’m marketing myself?

Website Development Tips

Website development in Arkansas (or wherever you may be) can be rough, and you may not know where to get started. Here are a few things that you’re going to want to consider when you’re putting together your website.

Be sleek and concise. Use neutral colors and make sure that you don’t have too much text on your pages. Keep people’s attention for that brief moment and then let them move on to whatever else that you want them to see.
Have contact information easily available. If they can’t find your contact information easily, they may not want to contact you. Some website developers even recommend putting it at the bottom of every page.
Leave them wanting more. You don’t want to give everything away on your website. Give them enough information to make them interested, but then encourage them to contact you or take a look at what you have to offer.
Utilize your logo. If you have a logo (and you should), make sure that it’s apparent on your site. It helps with branding and helps people to remember who you are and what you stand for.

If you need some help with website development in Arkansas, or you need other services related to social media management, contact YourAdTeam today. We have professionals that can help you with every aspect of marketing, from logo development to ghost blogging. Contact us today to learn more.

The Importance of a Logo

When you run a company, there are a lot of things that you have to consider. But, have you really taken a look at your logo? Your logo is your brand. It’s how people perceive your company. Don’t skimp on branding your company. Here are a few of the benefits you should consider when branding your company:

The logo gives your potential customers an idea of who you are and what you do. It may incorporate any number of items or ideas, and can give people those thoughts upon first glance of your logo.
By having a professional logo, those who may be checking out your company are going to be more likely to go with you because of your attention to detail.
It helps to give people a brand image of your company. When people look at your logo, they will recognize it and they will look for it on all of the products and services that you offer. Brand recognition helps with brand loyalty, and will help you to keep your customers interested and engaged for a longer period of time.

Are you looking for logo branding and development in Arkansas? At YourAdTeam, we do everything from logo development, social media management to ghost blogging, so no matter how you need to promote your business, we can help you out.

Link Enlarge

Develop a 6-Second Branding Statement for Yourself

If your income depends on networking with other people, this one’s for you.

Don’t bore me with your 5-minute spiel about what you do for a living. Give me a 6 second intriguing intro about what you do and let me ask questions if I want to. But don’t be offended if I’m not interested or don’t need your services right now.

My point is, develop a 6-second branding statement for yourself. If it’s interesting enough, people will ask questions… questions they want to know the answers to, and they’ll listen.

Your personal branding statement is not your job title. It’s not a 5-minute, 3-minute or even 1-minute speech. It’s the essence of who you are in a nutshell. Mine is: “I help businesses gain new customers through marketing and advertising.” That’s simple, short, and it’s enough of a teaser to get a response like: “Exactly how you do that?” That’s your invitation to elaborate more about what you do.

But don’t stop there. Be genuinely interested in what they do by asking them questions. It’s how healthy relationships begin.

What is Branding?

Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales. That means that you have to think about your brand in detail and let people know why it’s worth it for them to trust your brand to start with.

The benefits that a strategically defined brand can bring are the same as when people fall in love with each other. When customers connect emotively – because they share the same values and beliefs of a brand – it leads to higher sales and better brand differentiation. It also leads to loyalty, advocacy and can even protect your price in times when competitors rely on promotional discounts to drive sales. It can also give you the ideal platform from which to extend your offering or range.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

What is Your Brand’s Personality?

Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course, for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a brand it’s vital to have that understanding.

So, how do you find that character in the first place? By taking some time to define just what is going on there, you’ll be closer to finding what your brand is defined as. What does it believe in, what is its purpose and who are its brand heroes? How do you know that you’re sticking on brand and how can you find ways to establish your brand that doesn’t make things more stressful or anxiety-inducing than it may already be? These things can help establish your emotive brand positioning and inform the identity and character for brand communications.

Just Start Your Brand!

Too many people hesitate when it comes time to consider what you could be doing with your brand. Whether you’re thinking about starting a business or a blog, you need to think about what you’re doing and just start taking the steps toward making your brand and establishing it.

Build your own online platform such as a blog or website that you own, then amplify your content and engage with your audience on social networks. Use LinkedIn, Facebook or Twitter or even Pinterest and Instagram. You have options. Find what social network resonates with you and that is going to give you a platform with your particular

Here are a couple of pointers to keep in mind when creating your brand;

Be authentic.
Have a unique voice.
Build an email list.
Have a memorable design.
Create a memorable slogan that expresses your mission and purpose
Empower your customers