If you’re like me (and a majority of people are) you may not notice when you make grammar and spelling mistakes, but you notice when other people make them. Why is that the case? Because our brains usually tell us that what we write is right, no matter what. That’s why a lot of authors will walk away for a period of time to make sure that they can come back to their book and see errors.
So, why does this matter in marketing? Because there may be mistakes and errors that you don’t see, and that really matters. Even in social media, it could really end up hurting your brand if you don’t have proper spelling and grammar in your posts.
How can you make sure that you’ve got it all right? Here are a few tips.
- Don’t trust your spell check or grammar check. Sometimes, they make mistakes too. They can catch some mistakes, but certainly not all of them.
- Have someone look over it for you to see if there are any issues that they notice with it.
- As mentioned above, walk away, then come back and look at it again. You’ll find mistakes more easily and be able to fix them more easily as well.
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