Determining the traits of your target audience is a critical component of market research. Without this information, you’ll have no idea how to appeal to them.
You need to know things like age, gender, location, pain points, goals, average income, etc.

One of the best ways to conduct successful market research is by creating audience personas for your customers. You can create an audience persona by:

• Collecting demographic data from social media, surveys, focus groups, and customer interviews
• Looking for trends within this data (behaviors, ages, occupations)
• Establishing their pain points and goals
• Turning these traits into representations of people, complete with names, job titles, career histories

Then, you use this information to really look at what is going on and to see what makes the most sense for those. By looking at those personas and making sure that you’re providing content for each of them, you will find that you get much more interaction and that you’re starting to see results for the social media work that you’re doing.

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