Your customers, prospects, and partners are the lifeblood of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through the process of building personal connections at scale and crafting customer value propositions that funnel back to ROI for your company.
This is something that many of us struggle with at times. You have to make sure that you know what you’re getting yourself into while, at the same time, working things out. You want to really use social media at its core to see what is going on, and then be certain that you’ve taken the right steps to get ahead of it as well.
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