Facebook’s algorithm rewards people for posting regularly. If you’re posting on a regular basis and you’re making it so people actually click through to your business’s page, you’re more likely to show up on people’s newsfeeds. If you can get people to “like” and “share” your content, it will also make a significant difference in whether or not people will see your posts. One of the best ways for you to work with the algorithm (instead of fighting against it) is by following this rule.
Of course, posting regularly is also important because people aren’t going to notice what you’re saying if you’re only posting once in awhile. On top of that, if a follower has hundreds of friends, they may miss your business post in the midst of everything else that is on their newsfeed. You want to keep people engaged and involved, and you want to make sure that people are clicking on your business page and not just looking at your posts on their feed.
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