One of the biggest problems that people have when it comes to social media is that they have issues relating with the audience of their page. Some of them will just “preach” at their audience and tell them things without actually interacting with them. That being said, this can end up scaring people away or boring them.
So, what are you supposed to do? You want to make sure that you can take the time to build a relationship with them and talk with them instead of just throwing information at them. How can you do that?
- Make sure that if there are any questions or comments that you reply to them and let them know that you’re available for further conversation if it’s necessary.
- Have fun comments and replies if people make witty responses. Everyone likes to be recognized for their work and comments.
- If you have time, make sure that you (or another professional that knows about the voice of the company) have the ability to reply so that they know who they’re talking to and they feel comfortable with the interaction.
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