Sending out one Tweet per day just isn’t going to cut it. Certain platforms like Instagram and Snapchat don’t necessarily move as fast as Twitter or Facebook. This means you don’t have to publish as often. But you should still develop a routine posting schedule and be consistent.
This ties back in with your social media marketing plan. You should outline the following things when you put it together.
- How often you plan to publish on each social media channel. You want to do more on Twitter than you do on Facebook, but you don’t necessarily need to Snapchat quite as often. Understand the platforms.
- What type of content you plan to publish. It may differ, it may be the same – it depends on how you want to frame your band.
- Social media outreach publishing schedule (reaching out to influencers via social media). You will take some time doing this in order to get the word out – but you also need to research before reaching out.
Remember your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.
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