Blogs and articles may not sell that way. But direct sales are not a good way to measure content success anyway. Content builds trust and loyalty. Content is right on top of your conversion channel drawing people in. So build some secondary calls-to-actions, beyond your regular “buy now” button. Turn lurkers into repeat visitors and ultimately buying by converting visitors into subscribers.
Did you know that email is still the most effective form of marketing there is? Not just for big companies, but for small businesses as well. You get direct access to the email inbox that many people check every since day.
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