Branding / Logo

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How To Express Your Brand

in Branding / Logo, YAT News /

The verbal and visual elements you use to express your brand are some of the first things that you need to think about. These are the things that matter the most and that are going to give you some insight on what needs to happen next. You’ll have to figure out:

  • What words you’ll use to express your offering. This includes your business name, tagline and “brand promise,” the short text you’ll use to explain what your company does, who you serve and how you help them.
  • What colors you’ll use. I recommend developing a five-color palette you can use in all of your branding elements. It’s versatile, flexible, and will give you the right color for every occasion.
  • What fonts will represent your business. For more on choosing fonts, be sure that you do your research and see what is going to make the most sense for whatever you want to get worked out. Once you’ve chosen fonts, be sure to use them consistently on the web and in your print materials.

Once you’ve created these brand elements, your focus moves to spreading your brand message.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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