There seems to be a general belief that marketing has always been about storytelling – and that marketers have always identified as natural storytellers. But that may not be the case.
LinkedIn found that just seven years ago the number of marketers listing “storytelling” on their profile as a skill was obsolete. It didn’t exist at all as a respected marketing discipline. Today, however, between 7 percent and 8 percent of all marketers on LinkedIn worldwide identify themselves as storytellers based on their profile descriptions and list of skills.
As a marketer, storytelling doesn’t just mean telling your audience what your product or service does or what it has done. Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to effectively communicate with them in an authentic and engaging way. That means that you get into your follower’s minds and know what it is that they are looking for.
Many times, you need to be able to craft a narrative that your followers and audience are going to be interested in. Taking the time to actually learn how to do that and to see what you can do with it is beneficial and can help your message reach a larger audience. Learning how to tell stories is now vital to marketing – and it’s vital to get into that state of mind with marketing your business.
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