Are you someone that has a blog or podcast, that is constantly putting out new content and information that people are going to be interested in? Then social media is going to be the best place for you to mention that.
There are lots of ways to do this. One way that I’ve seen that is very effective has to do with hyping up your content. If you have a podcast that you’re working on editing or you’re in the middle of a blog, share snippets to get people interested and to have people watch for whenever it goes live and they can enjoy the entire thing.
And, after it’s been uploaded or published, you definitely want to let people know about it. Link directly to the blog post or podcast or video that you’ve just put up so that people don’t have to go searching for it – they have it right there at their fingertips in just a few moments.
Even if you aren’t always putting up new content, make sure that you at least link to your past content as well. This will keep traffic going from your social media to your main website, and it may result in new followers as well!
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