So, you’re putting together a marketing plan that can help you to achieve your goals for your business. How do you do it? Here are a few questions that you may want to ponder in the process.
Who is my audience? This is what you must determine first. Who are you trying to reach, and why are you trying to reach them? Figure this out, and you will have an easier time putting together your campaign.
What is the best way to reach my audience? How old are they? What technologies are they using? With older adults, direct mailing and other similar contacts work better; with younger generations, you have a better chance of getting their attention with social media and other online forms of communication.
How do I show that my products/services are superior? Why should people come to you? If you can’t tell people that, then your marketing plan won’t work, no matter how good it is. So, figure out what makes you stand out and focus on that.
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