One of the biggest myths in business is that you must have a large network if you want to succeed. In fact, you need just 5 or 10 people to begin with. The reality is that the size of your network is not what’s important. It’s the influence of the people within your network that counts.
Draw up a list of some of the most influential people in your marketplace. These people could include high-quality prospective clients or maybe influential introducers; introducers are people who can recommend you to lots of buyers. Then, put a plan together that will allow you to EARN their attention. This targeted approach takes time, but the rewards are enormous.
There are a lot of people out there who think that swapping cards is the way to go, but many times, everyone is just trying to sell what they can. If you find people in the industry who are legitimately trying to figure things out, then it can help you out. Try to think about everything that you’re getting into and you’ll be ready to roll.
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